Why Is AdWords Management Important For Businesses?

According to Adwords management , a successful business relies on an effective marketing strategy. In this digital age when everything around us is undergoing a change, a new marketing strategy has been introduced. Adwords management allows companies to know more about potential customers such as their likes or dislikes, habits and point of view.  Products are also marketed on every medium of internet from mobile phones,apps to website and social media network.

What is PPC?

PPC stands for Pay-Per-Click advertising, one of the most powerful methods of delivering targeted traffic to your website. PPC, AdWords management, allows you, (the advertiser) to pay a publisher (Google, Bing or Yahoo) to display your ad in their search results or on their network of websites, displaying their advertisements.

Unlike traditional forms of advertising, you don’t pay a cent until someone visits your website. Google AdWords management is a highly specialised skill.

Why do i need PPC?

Most importantly? Because your competitors are using it. Find out for yourself – type in a keyword related to your industry and see if your competitors appear in the area at the top of the search engine results pages.

Further advantages of PPC advertising include

  • Targeted reach
  • PPC management  allows you to target very specific groups (e.g. by suburb or time zone)
  • Instantly measurable results
  • Your campaign can be live only at certain times of the day and you can track every click

What is Adwords?

Owned by Google, AdWords is the most widely used PPC publisher. Google has a 66% share of the total search market in Australia, which is why most businesses choose Google AdWords as their preferred search engine advertiser.

How PPC Services work?

You pay to have an online ad that links to your website, appear when users type in certain keywords. How often your ad appears depends on:

  • The keywords you choose
  • The search volume associated with these keywords
  • How much you bid on the keywords in relation to your competitors

Using AdWords you can display your ads on two different networks, namely:

Google Search Network

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Within the search engine results, your ad will appear in the ‘yellow’ section at the top of the page, or in the right-hand column.


Re-marketing allows you to advertise your website to visitors AFTER they have left your site. SEO companies creates a display ad for you that literally “follows your visitors” as they search the web. Top positions in search engine results pages can be achieved naturally over time by means of Search Engine Optimisation, whereas a tailored PPC package can provide instant page 1 rankings.

Google Display Network


This network allows you to place your ad on a variety of websites, blogs and related websites that have partnered with Google for advertising revenue.

Goto www.thewebsitecompany.com.au to find out more.

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